RWS GLOBAL

THEMED ENTERTAINMENT + EXPERIENTIAL DESIGN

RWS Global, previously JRA, is an award-winning, global, creative studio with a Headquarters in Cincinnati, Ohio. The studio creates immersive experiences that delight the senses, capture imaginations, engage audiences, and inspire joy across themed entertainment, brand experiences, attractions, museums, resorts, cruise lines, and family entertainment destinations.


ART DIRECTOR & creative LEAD | 2023-Present

As an Art Director and Creative Lead, I lead internal creative teams and external partners from concept development through final design across multiple concurrent client projects. My role includes managing client and brand team relationships from kickoff through concept development, approvals, and final design delivery.

I develop original, guest-centered concepts for branded environments, attractions, retail experiences, entertainment offerings, and family-focused destinations. I also present creative narratives and design direction to executive-level clients and brand partners, guiding feedback through approval milestones.

A key part of my role is facilitating brainstorms and creative reviews that align storytelling, audience experience, brand goals, schedules, and budget parameters.

DESIGNER | 2019-2023

As a Designer, I contributed to creative development and art direction for theme parks, resorts, cruise lines, museum exhibits, visitor centers, branded destinations, family entertainment centers, retail spaces, and food and beverage environments.

My work included developing conceptual through final design packages, including master plans, attraction and exhibit layouts, storyboards, 3D models, technical drawings, color elevations, renderings, graphics, and presentation materials.

I collaborated with internal teams, clients, vendors, brand partners, and international project teams to develop original experience concepts and design solutions, supporting workshops, project kickoffs, design reviews, and final presentations through visual storytelling, research, documentation, and package coordination.

DESIGN Coop | 2018

As a Design Co-op, I assisted the creative team with conceptual and schematic design for theme parks, brand attractions, museum exhibits, and family entertainment centers. My work included concept sketches, perspective renderings, color elevation renderings, project package coordination, and production assistance.


Brand experience

During my time at JRA I have had the pleasure working with a wide variety of clients and brands, including but not limited to:

  • Warner Brothers (Looney Tunes, DC Comics & Harry Potter)

  • Hasbro (including Hasbro Gaming, Mr. Potato Head, My Little Pony, PJ Masks, Transformers, Power Rangers, Tonka, Peppa Pig, Playskool, Nerf, etc.)

  • Mattel (including Barbie, Hot Wheels, Thomas & Friends, Fisher Price)

  • Nickelodeon (including Dora the Explorer, Paw Patrol, SpongeBob Squarepants and Teenage Mutant Ninja Turtles)

  • Lionsgate (including movie franchises like Twilight, Saw, Now You See Me, The Hunger Games, and Divergent)

  • Sony (including franchises like Hotel Transylvania, Ghost Busters, Jumanji, Breaking Bad, The Boys, Cloudy with a Chance of Meatballs, and more)

  • NBCUniversal

  • Netflix & Squid Game

  • Minecraft

  • Hello Kitty & Sanrio

  • Harry Potter

  • Hershey

  • Bass Pro Shops

  • Campari Group

  • Cedar Fair

  • Crayola

  • Ghirardelli

  • Volvo

  • Ferrari

  • Toyota

  • Mercedes

  • Sea World & Busch Gardens

  • Indianapolis Motor Speedway


Some RWS / JRA project work can be found in the Selected Work tab.

However, most work from my time at RWS & JRA cannot be published online. Additional examples of featured project work, sketches, rendered art, etc. may be shared upon request, as in-person products.