SKY ZONE Junior
0-6 INdoor play space concept

Project Type:
Children’s 0-8 indoor play space
Role:
Creative Director & Art Director
Scope:
Creative Visioning
Project Description:
Sky Zone Junior was an early visioning project exploring how the Sky Zone brand could extend into a younger-child experience for ages 0–8. I helped lead an in-person workshop with the Sky Zone team, using stakeholder input around audience needs, caregiver expectations, play types, operational priorities, and brand direction. The resulting creative vision, Cloud Park: A Journey Through the Sky, translated those insights into a whimsical, age-appropriate play concept built around physical play, imaginative exploration, caregiver visibility, and repeatable guest moments.

My Responsibilities:

  • Facilitated Client Workshop

  • Narrative and Storyline Development

  • Conceptual Development and Visualization

  • Activity Program Development

  • Diagram Development and Masterplanning

  • Developed Initial Sketches

  • Art Direction

  • Package Coordination & Delivery

The challenge

How could Sky Zone create a younger-child experience that felt connected to the existing brand, but calmer, cleaner, safer, more imaginative, and more appropriate for children ages 0–8?

This is backed up by the workshop findings: the team wanted a community-focused space with a strong sense of place distinct from home and school, while emphasizing safety, cleanliness, age-based zones, and a broader range of play types beyond active play.

WORKSHOP INSIGHTS

Key Workshop Takeaways
Position Sky Zone Junior as the younger “little sibling” of Sky Zone.
Design for children ages 0–8, with strong caregiver comfort and visibility.
Balance physical play with sensory, educational, creative, cooperative, and imaginative play.
Create a space that feels clean, safe, memorable, community-focused, and different from home.
Avoid overstimulation, primary colors, chaotic layouts, and heavily themed environments.

BIG IDEA & CREATIVE VISION

The workshop insights evolved into Cloud Park: A Journey Through the Sky — a whimsical play environment where children leave the everyday world behind and explore imagined zones above the clouds.

Cloud Park is a whimsical playground where children can explore a world of unstructured play above the clouds.

From boarding a hot air balloon that transports them into this imaginative realm to discovering treetops, rooftops, and castles in the clouds, each zone offers a unique adventure that sparks curiosity and joy.

With playful characters and immersive environments, Cloud Park inspires children to dream at new heights, making every visit a magical journey through the wonders above.

CORE EXPERIENCE ELEMENTS

Core elements translated stakeholder goals into a shared creative framework for the guest experience.

Activity Zones & Program

The experience was organized into five activity zones, each supporting a different type of play: sensory and individual play in Travel, cooperative physical play in Urban and Nature, educational and creative play in Weather, and creative role play in Fantasy.

PLANNING

Early planning explored guest flow, caregiver visibility, operational adjacencies, and age-appropriate activity zones.

Selected Zone Highlights

TraveL |

Arrival & Caregiver Anchor

A soft entry zone where younger guests explore gentle play while caregivers have central visibility from a hot air balloon-inspired observation area.

weather |

Sensory & cause-and-effect play

A dynamic zone where kids interact with rain, wind, sound, ball play, trampolines, and friendly cloud characters.

FANTASY |

CREATIVE ROLE PLAY

A castle-in-the-clouds zone with climbers, soft block building, net bounce, cloud climbing, and a community coloring wall.

NaturE |

Active Exploration

A treetop and mountain-inspired zone with slides, “floor is lava” obstacles, caves, bridges, swings, and sensory discovery.

Urban |

Rooftop Physical Play

A playful city-in-the-sky zone with rooftop obstacles, climbing, slides, balance moments, and optional local icons to customize each location.

Key Contributions

  • Led workshop facilitation and stakeholder discussion to define the vision for a younger-child Sky Zone experience.

  • Synthesized workshop findings into guest experience goals, design principles, activity zones, and planning priorities.

  • Helped shape the Cloud Park creative vision, translating brand strategy into a whimsical indoor play concept.

  • Developed age-appropriate programming across physical, sensory, educational, creative, cooperative, and imaginative play.

  • Supported facility planning, guest flow, caregiver visibility, and zone adjacencies for an early-stage concept.

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All images courtesy of RWS Global.