Mary Cate Loesing (Mcintyre)

INDUSTRIAL / TOY DESIGN INTERN | 2016

Newborn Team; Assisted toy designers; brainstorms, ideation, breadboards, technical drawings, renderings, presentations, graphic fabric design. Worked with China Design team, outside vendors and internal company resources; sewing techs, audio, electrical, packaging, soft/ hard good engineers, marketing, child development experts.

Lead designer in charge of modernizing 2 best-selling toys. One with new graphic art and second by improving and patenting a method of crib attachment. Both marketed under newborn “Laugh & Learn” brand name and successfully re-launched in Asia and U.S.

Laugh & Learn Crib-to-tummy puppy

Responsible for taking an old, best selling newborn product and modernizing the design by creating a new, patented means of crib attachment. The Crib-to-Tummy Puppy was marketed under the “Laugh & Learn” brand name and successfully relaunched globally.

Laugh & Learn Kick & Play Piano

Responsible for taking an old, best selling newborn product and modernizing the graphic art. The Kick & Play Piano was marketed under the “Laugh & Learn” brand name and successfully relaunched globally.

GoPro Developer Program

An effort by GoPro to support companies wanting to develop a seamless user experience between their products and GoPro products. The FP Newborn team worked to integrate a GoPro compatible camera housing for an extreme sports inspired newborn gym in order to help parents celebrate their children’s milestones.

I was responsible for conceptual development, orthographic drawings, and renderings of five hang toys to be sent to model makers.

Additional sketches