CAMP RETAIL EXPERIENCE
PEPPA PIG

Project Type:
Children’s Retail Experience & Immersive Play Environment
Role:
Creative Lead & Art Director
Scope:
Concept Development
Project Description:
Supported creative development for children’s retail experiences that translated the beloved preschool IP into immersive, story-driven play environments built for movement, discovery, family interaction, and memorable character moments.

My Responsibilities:

  • Client & IP Alignment

  • Design Team Management

  • Creative Development

  • Guest Journey Planning

  • Play Programming

  • Art Direction

  • Sketching & Conceptual Visualization

  • 3D Modeling & Technical Drawings

  • Graphic Production

  • Project Package Coordination & Delivery

This concept reimagined Peppa’s world as a playful, guest-centered experience built around story, movement, discovery, and family interaction. The experience invited children and families to step through a “magic door” and join Peppa on a neighborhood adventure, preparing for the arrival of her sister, Baby Evie.

The design balanced open-ended and structured play, encouraging children to explore independently while giving parents and counselors meaningful ways to participate in the story.

Experience Strategy

The guest journey was organized as a sequence of play zones, each supporting a different type of engagement, and building towards a character finale:

  • Miss Rabbit’s Train:
    Story introduction and transition into Peppa’s world

  • Dinosaur Park:
    Physical play, seek-and-find moments, climbing, sliding, and imaginative role play

  • Park & Construction:
    Gross motor play, building, trikes, tunnels, and hands-on activities

  • Peppa’s House:
    Creative play, sensory moments, party preparation, and family games

  • Celebration Finale:
    Character meet-and-greet, photo opportunities, and transition back to retail

Design Approach

The concept balanced immersive brand storytelling with practical operational needs, including guest flow, parent seating, counselor-led moments, flexible activities, re-themeable components, and a range of physical, creative, sensory, and social play opportunities.

Early planning balanced story flow, activity zones, parent seating, staff presence, and back-of-house needs.

The journey culminated in a meet-and-greet moment that connected the story back to party planning and retail.

SITE PHOTOS

Key Contributions

  • Developed a story-driven guest journey rooted in Peppa Pig’s world.

  • Supported play programming across multiple themed zones, balancing physical, sensory, social, creative, and parent-child engagement.

  • Translated Peppa Pig brand themes into an immersive retail play experience with clear operational flow, counselor-led moments, and flexible activity zones.

  • Shaped concept direction for environments, activities, photo opportunities, and finale moments designed for preschool-age guests and families.

Back to selected work
 
 

All images courtesy of RWS Global and CAMP.