Mary Cate Loesing (Mcintyre)

HASBRO CITY |
MEXICO CITY, MEXICO

PROJECT DESCRIPTION:

Opened to the public in 2023, Hasbro City is a re-design of an existing Family Entertainment Center in the Paseo Interlomas shopping centre in Estado de México (state in Mexico). This project includes re-theming of existing attractions, along with addition of new attractions, experiences, and food and beverage options inspired by HASBRO's iconic and multi-generational brands including: Transformers, My Little Pony, Monopoly, Power Rangers, Play-Doh, Potato Head, NERF and many more.

My RESPONSIBILITIES:

• Conceptual Development and Visualization of Multiple Branded Attraction Zones, FEC Entry Facade, Themed Food and Beverage Stands, Themed Restaurant, and Themed Retail.

• Attraction Planning

• Final Design and Color Drawings

pj masks cat boy climber | Concept design

The PJ Masks themed play zone includes a multi-story Climber where guests can test their climbing skills alongside Catboy! Kids can climb, slide and crawl through the buildings and across the rooftops of Tarabiscoville.

my little pony themed snack bar | detail design

Inspired by the sweetest of the My Little Ponies, is Pinkie Pie’s Goodies, a quick stop snack bar for guests to refuel and enjoy some tasty treats!

HUNGY HUNGRY HIPPO BISTr0 | detail design

Re-theming of existing restaurant space to the brand Hungry Hungry Hippos.

AESTHETIC BOARD

RENDERED PLAN

NERF CHALLENGE COURSE | CONCEPT through final DESIGN

A multi-story, adrenaline pumping obstacle and ropes course where guests can run, jump, climb and crawl over a series of NERF obstacles, racing against friends or trying to beat the best time!

ENTRY FACADe | CONCEPT through final DESIGN

The main entry facade celebrates the energy within Hasbro City, inviting guests to come in and join the fun! This expansive facade includes ticket purchase, Candyland candy store entry, main FEC entry and man retail/ FEC exit.