SWEAT is taking on the gym space to create a Fitness House that combines old school training with unique and trending studio classes. We are adding variety to studio fitness, offering all classes at one inviting and lively venue. At SWEAT, we embrace variety in fitness and in clientele, encouraging self confidence through personal health, wellness and community. No matter your level of fitness, we are here to motivate and assist you in reaching fitness and wellness goals. SWEAT is the very relationship you need in a gym: friend, teammate, coach, or drill sergeant.
CURRENT FITNESS TRENDS:
Small fitness studios are trending, usually offering 1-3 class types in the same fitness niche. The main problem with small studio fitness is the high membership expense, while offering little to no variety in fitness classes.
BRAND OPPORTUNITY:
Creating a fitness house that combines the small, unique and trending fitness studios with a regular gym. Adding variety to studio fitness by offering all classes at one inviting & lively venue. A gym that embraces variety in fitness and in people, encouraging mind, body and community positivity. A gym with individual weights & equipment, as well as new and trending studio classes (i.e. yoga, cycling, barre, boxing, jiu jitsu, aerial fitness, break dancing, cross-fit, trampoline, rowing, pilates, TRX, olympic rings, trapeze, etc.)
A FITNESS HOUSE is a combination of individual fitness studios and a regular gym; offering a wide range of class types and individual fitness equipment at one location.
brand aesthetic
BRAND PURPOSE
Fueling the willpower of men & women to help themselves get on a healthier track. To promote self confidence through mind & body positivy, personal health, wellness and community.
BRAND PERSONALITY
We stand out as lively and fun-loving; a fusion of rebel, pioneer and conqueror. We champion values of freedom & non-comformity (the Rebel), adventure, self-discovery & ambition (the Pioneer), and performance, resilience and endurance (the Conqueror).
BRAND EQUITY
The very relationship you need in a gym; a friend, teammate, coach, trainer, or drill sergeant.
EQUITY PRIORITIES
DEDICATED | Committed to empowering others
COMMUNAL | Teamwork; Encouraging & supporting all levels of fitness
COMPETENT | Reliable and knowledgeable
PASSIONATE | Daring, spirited, imaginative & fun-loving
RUGGED | Tough & resilient
advertisement & social media presence
conceptual floor plans
model view (main floor)
The main floor houses the three main studio rooms, the crossfit rig, boxing arena, 40 yard stretch of turf, miscellaneous free weights and equipment, heavy weight rigs and plenty of open space for a wide variety of personal or group fitness activities.
STUDIO 1:
Ceiling hardware allows for a range of aerial fitness classes, including silk yoga, TRX, aerial hoop, olympic ring & trapeze classes.
STUDIO 2:
The hot room can reach 100 degrees Fahrenheit, offering hot yoga, bounce, barre and mat pilates classes.
STUDIO 3:
The cycling room offers a variety of spin classes, ranging from full body sculpting to high intensity interval rides.
model view (top floor)
The top floor will house a majority of the cardio machines (treadmills, bikes, rowing machines, stair climbers, ellipticals, etc.), as well as weight and strength machines. The top floor overlooks the basement, with a view onto the turf, cross-fit, heavy weight and combat areas.
