Project description
Share the Game is a proposed platform that partners the FC Cincinnati Soccer Club with local nonprofit organizations to provide less fortunate youth the opportunity to take part in the FC fan experiences.
Cincinnati is among the 15 poorest cities in the country, with a poverty rate that almost doubles the national average. Approximately 1 in every 3 Cincinnatians are impoverished.
Cincinnati has the 2nd highest child poverty rating out of the 76 largest U.S. cities, with 52% of all children in the city (ages 6 and under) living below the poverty line.
FC Cincinnati is a soccer club based in Cincinnati, Ohio, that began play in 2016 in the United Soccer League, and in 2019, will join Major League Soccer. FCC is a proud, community-based organization looking to make a meaningful impact on Cincinnati’s youth.
Existing Youth Outreach:
Ticket Prices: $10-35
Kids Club fee: $25
Youth Soccer Camps: $75
DO THESE EXISTING PLATFORMS REACH THE 52% OF CINCINNATI CHILDREN THAT ARE LIVING IN POVERTY?
Design Guidelines
_Mobile kiosk or pop-up
_Raise awareness & educate on the partnering cause
_Inviting, interactive & encourages play
All proceeds will go to the following local partnering organizations & will be used to provide less fortunate youth the opportunity to take part in the FC fan experiences.
CYC provides a range of services designed to keep vulnerable young people in school, prepare for college and a career, and get on the pathway to success.
Saturday Hoops:
A group of friends and kids who get together on Saturday mornings for some fun, faith, and positive role modeling through a variety of activities. We are cheerful givers and hard workers. Our goal is to connect one-on-one with our kids and have them feel important, loved, and confident. We do this by playing basketball, creating art, circuit training, weekly speakers, healthy snacks, lunch and more.
Mission: To empower children experiencing homelessness by providing opportunities for education and enrichment.
UpSpring enables students experiencing homelessness to have the same access to opportunity as all other children. We provide the necessary resources for these children to get to school, stay in school, and succeed in school. Our programs & services change lives, and therefore our region, for the better.
CONCEPT DEVELOPMENT
BRANDING
FINAL DESIGN
